[Download] "Social Media Strategy" by Kamales Lardi # eBook PDF Kindle ePub Free
eBook details
- Title: Social Media Strategy
- Author : Kamales Lardi
- Release Date : January 01, 2013
- Genre: Marketing & Sales,Books,Business & Personal Finance,Industries & Professions,
- Pages : * pages
- Size : 4567 KB
Description
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs.
The Framework is distinguished by several elements:
It focuses on building a sustainable use for social media along the business value chain.
It aligns with company strategic objectives and business context.
It identifies key elements to create a strong foundation for social media use in the company.
It separates internal and external social media uses.
It is NOT a technology implementation.
Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
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