(DOWNLOAD) "Social Commerce" by Rosy Boardman, Marta Blazquez, Claudia E. Henninger & Daniella Ryding ~ eBook PDF Kindle ePub Free

eBook details
- Title: Social Commerce
- Author : Rosy Boardman, Marta Blazquez, Claudia E. Henninger & Daniella Ryding
- Release Date : January 22, 2019
- Genre: Marketing & Sales,Books,Business & Personal Finance,Industries & Professions,Computers & Internet,Computers,
- Pages : * pages
- Size : 6043 KB
Description
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
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